Show Opening




Background:
Organized by Clarion Events Middle East, Gulf Bike Week took place from the 10 to 12 February, 2011, at Dubai Festival City, and from the 18 to 20 October, 2012 at the Al Badia Golf Club, Dubai Festival City.

What:
TPRC’s role was press office management, content management and creation, press distribution, media invites, arranging interviews, liaise with all exhibitors and partners to support with product launches, complete onsite support on all days – companies included Icon Sheene, Harley Davison, Masters of Dirt, Oakley etc. amongst many others. TPRC also managed the press office for international award winning artists like Amy Winehouse, Pharell Williams, Mike Posner, Megadeth, Razorlight, N.E.R.D and Chris Daughtry

Result:
Nearly half a million dollars worth of coverage generated at each show over a 3 month campaign. Majority coverage was generated through features of various performers, stunt riders, show activities etc., driving large amounts of traffic to create successful shows and exciting days out for bike enthusiasts and families alike.