Team
Kay Braganza
Founder & Managing Partner
With five years of experience in the Public Relations industry, Kay Braganza established a boutique PR Agency - The Public Relations Company (TPRC) - in October 2010.

Prior to establishing the agency, Kay worked at Jiwin Public Relations (APCO Worldwide), Sama Dubai (a member of Dubai Holding), Manning Selvage & Lee Public Relations (LeoComm) and MEED.

Whilst working with the aforementioned firms she gained valuable PR experience implementing and executing PR campaigns across an array of industries with clients that consisted of: Nokia, Welcare Hospital, Sony Gulf, Dubai Properties Group, wasl, National Holding, Dubai Silicon Oasis Authority, Art Dubai, Gulf Film Festival, Morgan Miller and many more.

Kay’s career achievements in the past include the successful and highly commendable: Nokia N-Series launch and Sony BRAVIA 3D TV launch in Dubai, UAE. She was also responsible for the launch of The Lagoon’s first CSR initiative – The Rising Star Awards; amongst others. Furthermore, her creativity and technological flair earned her the award for Best Use of Digital, and Commended for Marketing Innovation for Enhancing the presence of Google Earth Online on Google Earth at the Marketing Dubai Holding Annual Awards (December 2008).

The changing face of PR in the region led her to a personal decision of starting up the company so that she could cater to the demand of a flexible and a truly bespoke PR service, which strives to make a lasting difference to companies of all sizes.

Since commencing operations in 2010, Kay has worked with several reputed clients including: Pirelli, Google, Clarion Events Middle East, Oakley, Turret Media, Honda, Maria Cristina Foundation, Dubai Concert Committee, The Energy Exchange, World Refining Association, Spintelligient, Emirates Motorsports Federation, and i2i Events Group amongst others.
Anita Aidasani
Managing Partner
A seasoned Public Relations and Events professional Anita Aidasani joined The Public Relations Company in November 2012 as Managing Partner.

Before coming on board as Managing Partner to TPRC, Anita managed several large scale conferences and events at Naseba Communications - namely, Cyber Defence Summit, CFO Middle East, Women in Leadership Forum, Qatar Alternative Energy Investors Summit, Kingdom Mass Transit 2012 and the 2nd China Natural Resources Investors Summit. Here, she also managed a team of new recruits and inters that worked across all events.

Anita holds a Diploma in Event Management with Innovative Marketing & PR from the Event Management Development Institute and earned a Silver Award in the course in 2011. As part of her course she interned and worked on several events – FIFA UAE 2010, Yasalam, Dubai International Advertising Festival, Abu Dhabi Dragon Boat Festival, What’s On Awards, Asha Bhosle Live In Concert, Brazilian Parade and more.

In 2009 she obtained a MSc in Marketing from the University of Manchester in the UK, where Anita achieved a distinction in the taught element of the programme.

In 2006, Anita worked in the field of Public Relations at Manning Selvage & Lee PR (LeoComm) on Nokia Corporation where she worked on the Nokia Design and Lifestyle Event – Nokia Sirocco & L’Amour Global Launch in the UAE.

Prior to this, Anita graduated from the American University in Dubai in 2005 with Majors in Finance and Marketing. At AUD, she was also named to the Dean’s List of Academically Distinguished Students five times.